The ultimate luxury Hotel
Odyssey Hotel
Hotel Odyssey is a luxury hotel based in Tulum, Mexico. They needed a sophisticated brand identity that reflected their country’s heritage and culture.
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Project overview
Odyssey is a Luxury wellness retreat brand dedicated to promoting mental clarity, mindfulness, and personal growth. In a world increasingly filled with distractions, this project was inspired by the concept of silence as a luxury, emphasizing the importance of stepping away from the noise to reconnect with oneself. The design process began with extensive research into the challenges faced by business leaders post-pandemic, focusing on the need for wellness solutions that align with both personal development and professional growth. Odyssey stands apart by offering an exclusive retreat experience focused on nature immersion, and introspection. The brand identity was carefully crafted to reflect the core values of simplicity, serenity, and mindfulness. The logo, designed with organic strokes, subtly evokes both the eye and the intricate lines, symbolizing focus and connection to nature. The use of a blue color palette enhances the calming aesthetic. The final design captures the essence of Odyssey: a space where corporate professionals can disconnect, reflect, and emerge with renewed clarity and purpose.