Squeezed

In the competitive landscape of juice making, standing out requires more than just exceptional flavors; it necessitates a unique brand identity that captivates and communicates the essence of the brand. Squeezed is a 100% raw, cold pressed, fruit juice and plant milk. Using a simple, minimalist design, loose hand drawn logotype and custom typography, bright but natural colour and plenty of white space, and by balancing visual impact and communicative clarity, familiarity and originality, I helped squeezed to realise their desire to establish a contemporary and playful brand personality that would also secure a strong health-focused market positioning.