A Modern Self-Care Brand
Nuddy Buddy
Rooted in the belief that skincare should be effective, functional and uncomplicated, Nuddy Buddy celebrates the intersection between science and the environment.
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Project overview
A modern self-care ritual. Nuddy Buddy is a family owned and operated business located in India.
Their range of luxury body care products are made with sustainable ingredients and ethically produced in India. The products are never tested on animals and most are vegan friendly.
Because bars of soap are often associate with the dull and mundane, I set out to design packaging for the product that was just the opposite. By implementing bright colors and fun typography while still maintaining packaging made from 100% recycled content paper board (lower carbon footprint) and fully recyclable, this is a brand with a bigger purpose. Nuddy Buddy is sparking a mass movement towards sustainable living by demonstrating that plastic-free personal care can be efficient and beautiful simultaneously.
