Anthea & Co

The brand identity reflects a minimalist, vibrant and modern aesthetic, with a brutalist influence highlighted by the use of bright colors. The typography reinforces the brand identity as robust and reliable, while the clean and functional design communicates clarity and efficiency. The core of the colour palette combines a serene and trustworthy blue, a versatile and orange, and a touch of green and black for depth and contrast. Being picked strategically, this combination creates a brand identity that is both dependable and adaptable, while also possessing a sense of sophistication and intrigue. The brand elements are designed to work seamlessly across various platforms, from digital interfaces to printed materials, ensuring a consistent and impactful presence.