The pantry

The Pantry focuses on providing healthy food for everyday life. Their mission is to deliver high-quality snacks with affordable prices and international quality.

It all started when the owner of the brand came to us looking for a new a packaging design. Her aim was to have an outstanding and astonishing look on the shelves of supermarkets.
Our thought: healthy food doesn’t always have to be clean and delicate. It can also be bold, fun and colorful.

It began with a deep exploration of the brand's identity and the message it aimed to convey.
The Pantry wanted to express the idea that their granola is not just a breakfast option but a delightful experience, offering surprising and unusual flavors that awaken the senses. That’s the reason why The Pantry Granola involves lots of bright colors, bold typography and a variety of cool graphic elements. Each granola flavor is assigned a distinct color, drawn from the primary ingredient that characterizes its taste profile.