Hansell's

Our team created a brand identity that reinforces Hansell’s mission to produce sustainable and approachable foods that taste delicious, while inspiring happiness and positivity. A thick, curvaceous word mark evokes the decadence of the products, while the lowercase letters feel playful and approachable. We replaced the tittle with a leaf icon, a subtle wink to this plant-based brand. The packaging design is elegant, bold and eye-catching by juxtaposing bright and colorful watercolor art against modern text in a field of white space. It was important that all visual elements reflect the ethos of Hansell's – delicious, hand-crafted vegan foods made with clean, healthy ingredients.